Advertising Tips
Fundraising with the Pie Peddler is Easy as Pie for any organization!
If this is your first fundraiser, here are some helpful advertising tips to get you and your team started.
Know Your Organization’s Goal & Objectives
While the Pie Peddler pies and cheesecakes are super scrumptious, another great selling point for fundraising is to share why you are trying to raise funds for your organization or program. Talk with your group members and practice telling one another…
- who you are,
- what your organization does,
- how you do it, and
- why you are fundraising.
Create Your Recipe for Success
Your presentation should start by introducing yourself to your customer. Make eye contact and share your Who, What, How, and Why.
Next, explain to your customer that in an effort to raise the funds needed to attain your “Why,” your organization decided to offer Pie Peddler’s products.
Finally, and this is the most important part, present the Order Form for them to review. If your customer has questions about the products, refer to the Frequently Asked Questions Sheet provided with the Order Sheet to help you provide the correct answer.
If questions about specific food allergies or other health-related ingredient questions arise, you may direct the customer to call The Pie Peddler at 888-289-7437 or 937-424-3425. A representative will be happy to answer any of these product-related questions.
Practice Makes Perfect (for Presentations AND Pies!)
This old but true saying is worth noting. If you want to feel at ease during a presentation, we recommend practicing with your team before going out to fundraise.
Practice time will benefit in a couple of ways. First, it will provide a clear picture of how much time you will need to properly present. You may even be able to tell the potential customer prior to starting just how long you will keep them.
Practice time will also boost your confidence level. It decreases the possibility for awkward silences in a presentation and it ensures that your entire message is delivered, not just some of the points that you remember on the spot.
Be Bold: Ask For The Order
A very important step in your presentation is to ask directly for the order. There are several ways of asking for the order, feel free to choose the one that best suits your personality or make up your own. The important point here is that in general, people want to be asked to help. Just ask!
Example Asks
- Now that you have heard about our project, would you help us by purchasing some of the products pictured here?
- Our organization has chosen the Pie Peddler as our way of saying thank you for your help and support. These products have been a hometown favorite for generations. Can we count on your help? You can indicate your selections here.
- I know you are busy; when would be a convenient time for the delivery of your selections? Or would you prefer a call from me to schedule a time when the pies are ready to be delivered?
- I would be happy to record your order, can you spell your first and last name for me? What flavors would you prefer?
- We are asking people to look at our selections and indicate their preferences on this form; can we count on your support?
Who Should You Sell To?
Unless otherwise instructed by your organization, we recommend only contacting people you know. These can be family, friends, neighbors, work associates or by participating in an organized event where others are in attendance, like a street fair, swap meets, or another social gathering.
If your workplace permits, this is a great place to take orders. You can leave the order form lying out with your personal message attached asking for support. Another great opportunity is a family event where you can approach a number of family members in a short period of time. Neighbors who you see regularly and speak with occasionally are also good contacts to make.
If a door-to-door approach is required to reach your fundraising goal then this should only be attempted during daylight hours and should be approached with the buddy system from your organization. If this is a fundraiser by minors, ideally two adults should be present at all times as well.
Always Say Thank You!
Finally, don't forget to thank your customer. This is a vital step in the presentation, even if they don't order, they gave you their time, so be sure to thank them. Be polite and courteous, remember you're a representative of your organization, leave your customer impressed by your good manners.
Ask the Pie Peddler!
Do you have questions about how to be successful during your fundraiser? Visit our Getting Started page or contact us today!